Privacy Policy
1. Who We Are
Ashley B Coaching (“we”, “us”, “our”) provides online fitness and nutrition coaching services in the UK and is committed to protecting and respecting the privacy of, and personal information about, our customers and visitors to our website at www.ashleybcoaching.co.uk (the “Website”).
This Privacy Notice explains how we use any personal data we collect about you and your rights in relation to the information. "Personal data" means any information that identifies you as an individual or is capable of identifying you as an individual.
For the purpose of applicable data protection laws, including the General Data Protection Regulation (the “GDPR”), the data controller is Ashley Bayles.
2. What Information We Collect
We may collect and process the following data:
• Personal information: Name, email address, phone number
• Health & fitness data: Weight, measurements, progress photos, lifestyle habits, medical history, goals
• Account data: Information submitted via our coaching platform app
• Payment data: Billing details processed securely via Stripe
• Enquiry data: Information submitted via our website, enquiry forms or through Instagram/WhatsApp
• Marketing data: Email address and preferences if you subscribe to our mailing list
3. How We Use Your Information
We use your data to:
• Deliver personalised coaching services
• Manage your account and track progress
• Respond to enquiries and communicate with you
• Process payments
• Send marketing emails (only if you opt in)
• Improve our services and user experience
• Comply with legal and regulatory obligations
4. Legal Basis for Processing
Under UK GDPR, we rely on:
• Contract: To provide coaching services
• Consent: For processing health data and sending marketing emails
• Legitimate interests: To respond to enquiries and improve services
• Legal obligation: For tax and record-keeping purposes
5. Special Category Data (Health Information)
As part of our coaching service, we collect sensitive health data (e.g. medical history, body measurements, progress photos).
This data is only processed:
• With your explicit consent
• For the purpose of delivering personalised coaching
• With appropriate safeguards in place
6. How Your Data Is Shared
We only share your data with trusted third parties where necessary, to deliver coaching services, to process payments, to manage email subscriptions and for communication.
These providers may process data outside the UK but are required to comply with data protection laws and safeguards.
7. Data Retention
We retain your data only as long as necessary:
• Client data: Up to 6 years for legal and tax purposes
• Enquiry data: 12 months
• Marketing data: Until you unsubscribe
8. Your Rights
Under UK GDPR, you have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Withdraw consent at any time
• Request transfer of your data
To exercise these rights, contact: info@ashleybcoaching.co.uk
9. Marketing Communications
If you opt in, we may send you emails about coaching, offers and useful content.
You can unsubscribe at any time by clicking the link in any email or contacting us directly.
10. Cookies (Website Only)
Our website may use cookies to:
• Improve functionality
• Analyse website traffic
• Enhance user experience
11. Data Security
We take appropriate security measures to protect your data, including secure platforms, password protection and limiting access to your information.
12. Changes to This Policy
We may update this policy from time to time. The latest version will always be available on our website.
If you have any questions about this Privacy Notice and/or about the privacy policies and practices of our service providers, please contact us at info@ashleybcoaching.co.uk
Last updated: 5/5/2026